There can be a lot of confusion around the various processes that decorators use to produce custom items. Most people understand Embroidery versus Screen printing, but more specifically when it comes to Tee shirts you see two general processes. Those two general processes are Screen Printing and Heat Press Applied Graphics. Here at STK Promotions we have also broken down screen printing into two distinct processes we call Spot Color and Special FX screen printing. So when it comes to your Tee Shirts we effectually give you four total options if you include embroidery, which is possible, but not very common. Let’s take a quick look at those three processes since each has it’s pros and cons.
Continue reading Understanding The Various Tee Shirt Decorating Processes?
Making the decision to start a small business is never easy. Many of them just don’t survive for a lot of reasons. Depending on the type of business one of the biggest hurdles you face is trying to become that elusive “Preferred Vendor”. To some a preferred vendor is just the one that’s first in the old rolodex. To others it’s a contractual relationship where certain aspects of the relationship are decided on well ahead of time. In either case it’s difficult to be the first place someone calls either out of past relationships or because you just do great work. We are fortunate enough to be the preferred vendor to a few places on a small to medium scale. Those relationships are huge for us and mean more to us than you can imagine.
Continue reading Fighting The Uphill Battle of Not Being The Preferred Vendor
Should your employees wear uniforms? Maybe, maybe not or maybe they should sometimes. Any business that directly interacts with customers should present themselves in a professional manner. So many establishments require their employees to wear something, a polo shirt, a vest an apron or something that distinguishes them from their customers. But who benefits if your employees are easily identified? Well, in a word, everyone. The company, the employee, and of course, the customer all benefit.
Continue reading Employee uniforms yay or nay?