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Helping clients adapt in a WFH world

We recently had the pleasure of working with one of our clients to help restructure a marketing awareness program, in a world with no trade shows.

The scenario:

The Technical Advisory Group (TAG) at Cohesity, started the year with a targeted and themed marketing plan to create awareness and social media chatter.  They had created and scheduled a series of trainings and events around a Race Circuit Theme, complete with a trip to the Grand Prix in Amsterdam.  In January, we started coming up with race related ideas.  A big piece was around events at VMWorld, one of the largest trade shows in the industry.  We came up with ideas, orders were placed and everything shipped to STK Promotions to be warehoused until trade show season.  Specifically related to VMWorld, we ordered SWAG for two distinct programs.

1 – Eight unique 1/64 scale cars, each roof printed with a letter spelling Cohesity

2 – Car jump starter/battery packs

Then the pandemic happened. 

All of that product was here in our warehouse but the mechanism to hand it all out was gone.  The team had to adapt and get creative. 

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What kind of mask is the RIGHT kind of mask?

Our world has changed, and we need to adapt and figure it out.  We are working with big changes, social distancing, online learning for our children and wearing a mask – every time we are near other people.  Whatever your feelings on masks – wear one, don’t wear one…..please just educate yourself, especially if you are putting one on a loved one.

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Understanding The Various Tee Shirt Decorating Processes?

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There can be a lot of confusion around the various processes that decorators use to produce custom items.  Most people understand Embroidery versus Screen printing, but more specifically when it comes to Tee shirts you see two general processes.  Those two general processes are Screen Printing and Heat Press Applied Graphics.  Here at STK Promotions we have also broken down screen printing into two distinct processes we call Spot Color and Special FX screen printing.  So when it comes to your Tee Shirts we effectually give you four total options if you include embroidery, which is possible, but not very common.  Let’s take a quick look at those three processes since each has it’s pros and cons.

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Fighting The Uphill Battle of Not Being The Preferred Vendor

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Making the decision to start a small business is never easy.  Many of them just don’t survive for a lot of reasons.  Depending on the type of business one of the biggest hurdles you face is trying to become that elusive “Preferred Vendor”.  To some a preferred vendor is just the one that’s first in the old rolodex.  To others it’s a contractual relationship where certain aspects of the relationship are decided on well ahead of time.  In either case it’s difficult to be the first place someone calls either out of past relationships or because you just do great work.  We are fortunate enough to be the preferred vendor to a few places on a small to medium scale.  Those relationships are huge for us and mean more to us than you can imagine.

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Employee uniforms yay or nay?

Should your employees wear uniforms?  Maybe, maybe not or maybe they should sometimes.  Any business that directly interacts with customers should present themselves in a professional manner. So many establishments require their employees to wear something, a polo shirt, a vest an apron or something that distinguishes them from their customers.  But who benefits if your employees are easily identified?  Well, in a word, everyone.  The company, the employee, and of course, the customer all benefit.

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